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If you’re looking to sell your Audemars Piguet watch, finding the right buyer can make all the difference. After all, this is a premium luxury timepiece that deserves to be in the hands of someone who truly appreciates its value and craftsmanship.

But with so many potential buyers out there, how do you know which one is the perfect fit for your watch?

In this article, we’ll guide you through the process of selling your Audemars Piguet watch and help you find the ideal buyer for your specific timepiece. Whether you’re looking to maximize your profit or simply want to ensure that your watch goes to a good home, we’ve got you covered.

So let’s dive in and explore everything you need to know about selling an AP watch!

Consider the Condition and Rarity of Your Watch

If you’re looking to sell your AP watch, it’s crucial to assess its condition and rarity – think about how much of a statement it makes on the wrist of its lucky owner.

Keep in mind that value depreciation is an inevitable factor, but there are ways to mitigate this loss. For instance, vintage appeal can increase the worth of your timepiece. The more unique and rare the model is, the higher its potential value will be.

Additionally, market demand and brand reputation play a significant role in determining the price of your AP watch. Audemars Piguet is known for producing high-quality watches that are highly sought after by collectors and enthusiasts alike.

If your watch has been well-maintained and comes with original documentation or box, it may fetch a higher price due to these factors. By considering these aspects carefully, you can find the perfect buyer for your AP watch who will appreciate its true value.

Find a Reputable Buyer

You’ll want to locate a trustworthy individual who can offer you a fair price for your timepiece. Avoid scams by doing your research and thoroughly vetting potential buyers. Here’s how:

  • Look for reviews: Check online reviews on platforms like Yelp or Google to see what others have said about their experience with the buyer.
  • Consider their expertise: Look for buyers who specialize in luxury watches, particularly Audemars Piguet watches. They’ll be more knowledgeable about the brand and its value, which can help ensure you get a fair price.
  • Ask questions: Don’t be afraid to ask potential buyers questions about their process, payment options, and any guarantees they offer. A reputable buyer should be transparent and willing to answer all of your questions.

Overall, finding a reputable buyer is essential when selling an Audemars Piguet watch. Take the time to do your research and choose someone who values honesty and transparency as much as you do.

Maximize Your Profit

To maximize your profit when selling your Audemars Piguet watch, you should negotiate the price with potential buyers. Don’t be afraid to counteroffer or walk away from a lowball offer.

Additionally, providing the original packaging and documentation can increase the value of your watch and make it more attractive to buyers.

Finally, consider having your watch professionally appraised and authenticated by a reputable expert to ensure that you’re getting the best possible price for your timepiece.

Negotiate the Price

Ready to haggle? Let’s talk about how to negotiate the price of your Audemars Piguet watch. Negotiation can be daunting, but it’s essential if you want to maximize your profit.

To negotiate effectively, start by building rapport with potential buyers. This means taking the time to understand their needs and interests, as well as being friendly and approachable.

Once you’ve established a good rapport, you can begin negotiating the price of your Audemars Piguet watch. One tip for effective negotiation is to set a realistic starting point that’s slightly higher than what you’re willing to sell the watch for. This allows room for bargaining without compromising your bottom line.

Also, be aware of any market trends or fluctuations in demand for luxury watches like Audemars Piguet, as this can impact the value of your item.

With these tips in mind, you’ll be able to confidently negotiate with potential buyers and get the best possible price when selling my used watch. 

Provide Original Packaging and Documentation

If you want to make your Audemars Piguet watch stand out in the market, providing its original packaging and documentation can add significant value. The importance of authenticity can’t be overstated when it comes to luxury timepieces, and having the original documentation and packaging will help prove that your watch is genuine.

Here are some tips for storing the packaging:

  • First, keep everything together in a safe place where it won’t get damaged or lost.
  • Second, avoid exposing the packaging to moisture or extreme temperatures that could cause damage.
  • And finally, consider using acid-free tissue paper or other protective materials when storing the packaging to prevent any potential damage over time.

By taking these steps, you’ll be able to preserve the value of your Audemars Piguet watch for years to come while also giving potential buyers peace of mind knowing they’re purchasing an authentic piece.

Consider Professional Appraisal and Authentication

You may want to consider having a professional appraise and authenticate your timepiece to ensure its true value and legitimacy. Getting an expert opinion from a reputable establishment can help you avoid scams and potential headaches down the line.

Not only will it give you an accurate assessment of your watch’s worth, but it will also provide peace of mind knowing that you’re dealing with a genuine product. Professional appraisal and authentication services typically involve examining your watch for any signs of damage or wear, as well as checking its authenticity against manufacturer records.

They may also test the accuracy of its movement to determine if any repairs or adjustments need to be made. By investing in these services, you can maximize the value of your Audemars Piguet watch and attract serious buyers who are willing to pay top dollar for quality merchandise.


Frequently Asked Questions

What is the average wait time for finding a buyer for an Audemars Piguet watch?

On average, the wait time for finding a buyer for an Audemars Piguet watch can vary depending on multiple factors that affect its resale value. Utilize tips for pricing, marketing and negotiating AP watches to increase your chances of finding a buyer sooner.

Are there any online platforms that specialize in buying and selling Audemars Piguet watches?

Looking for the best deals on Audemars Piguet watches? There are online platforms that specialize in buying and selling these luxury timepieces. With a little research, you can find trustworthy buyers and sellers to help you get the most out of your investment.

How do I ensure that the buyer is trustworthy and won’t scam me?

When selling your Audemars Piguet watch, ensure payment from trustworthy buyers by verifying their identity and using secure payment methods. Don’t be afraid to ask for references or use a reputable third-party platform to facilitate the transaction.

Can I still sell my watch if it has some minor defects or scratches?

Yes, you can still sell your watch with minor defects or scratches. However, it’s important to disclose these imperfections upfront and find buyers who may have specific preferences for damaged watches. Be transparent and honest in your listings to attract the right buyers.

What are some common mistakes to avoid when selling an Audemars Piguet watch?

When selling an Audemars Piguet watch, there are common mistakes to avoid. To ensure success, don’t overprice the watch, neglect its maintenance or leave out important details in your listing. Offer competitive prices and provide accurate information for a smooth transaction.


Congratulations on taking the first step towards selling your Audemars Piguet watch! By considering the condition and rarity of your timepiece, finding a reputable buyer, and maximizing your profit, you’re well on your way to a successful sale.

Remember that the value of an AP watch can vary greatly depending on its age, model, and overall condition. It’s important to do your research before setting a price or approaching potential buyers. A reputable dealer or collector will appreciate honesty and transparency regarding any flaws or repairs needed for the watch.

When it comes to finding a buyer, make sure to choose someone who has experience with luxury watches and is willing to pay a fair price. Consider reaching out to local dealerships or online marketplaces that specialize in high-end timepieces.

Finally, don’t be afraid to negotiate for the best possible price. Be confident in your knowledge of the watch’s value and stay firm in what you believe it’s worth. With these tips in mind, you can confidently sell your Audemars Piguet watch and receive top dollar for this prized possession.

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Based on 45 reviews
Melanie Brown
Melanie Brown
5 March 2023
Sold my saint Laurent handbag to Ben. Usually I’ve had bad experiences from selling with customer service but Ben was lovely, quick replies and he had the cash in my account next day. Any further sales for bags or watches I make will be to them. ????????
Ian Cottam
Ian Cottam
4 March 2023
Great service. Sold my watch for a fair price and Ben is a good guy who really knows his stuff! Would recommend.
Martin Jackson
Martin Jackson
2 March 2023
I had the pleasure of dealing with Ben. He was really helpful and professional. I got a very fair price for my Omega watch and was paid out in minutes. A fantastic services and I will definitely use again and recommend him to friends.
Carla McCool
Carla McCool
28 February 2023
Sold my watch and received payment within 24 hours of posting. Would definitely recommend. Great communication with Ben, very reassuring that it wasn’t a scam. Happy customer ????
Gav Flinn
Gav Flinn
14 February 2023
Absolute joy dealing with Ben knows his stuff straight up no messing around, kept me updated right through process of selling my watch to him and money paid within minutes of striking a deal with him. Great guy and great service definitely be my 1st port of call when next buying or selling a watch
11 January 2023
Absolutely brilliant service. Ben was really helpful got a great price for my Rolex watch and was paid out in minutes. Will definitely use again and recommend him to friends
Jaynet Lopes
Jaynet Lopes
5 January 2023
Ben was very friendly & understanding. Would come here again!
Rich M
Rich M
5 January 2023
Really great experience, brilliant communication throughout and fast payment. Thank you.
lucky oghenekowo
lucky oghenekowo
24 December 2022
Great buyer, Friendly and polite. Also great price. Sold my wrist watch and received payment within 5 minutes.